Phone: 630-495-2282 Fax: 630-495-2260 Map/Directions
 

DriveChicago.com, LoJack ink yearlong deal

November 17, 2010
By Mark Bilek, CATA Internet Director
 

DriveChicago.com, the Internet portal owned by the CATA, is in the midst of a one-year agreement with LoJack Corporation, the premier nationwide provider of wireless tracking and recovery systems for mobile assets and the leader in stolen vehicle recovery.  

This agreement provided for the DriveChicago.com/LoJack sweepstakes and LoJack imprints on admission tickets for the 2007 Chicago Auto Show; and for year-long banner advertising by the company on DriveChiacgo.com.

 

The DriveChicagoLoJack Sweepstakes was a big hit with portal visitors and auto show attendees. From the contest, DriveChicago.com collected about 10,000 valid e-mail addresses that can be used for targeted marketing campaigns by  Drive-Chicago.com and LoJack. Also, 10 randomly selected entrants won free LoJack Vehicle Recovery systems. 

The agreement with LoJack was a perfect fit for both parties.

 

DriveChicago.com was able promote the sweepstakes on the portal and on the CATA’s weekly radio program, "Drive Chicago," Saturdays on WLS-Am 890; and LoJack was able to promote its product to Chicagoland consumers and new-car dealers. 

Last year, LoJack introduced the innovative sports marketing program for consumers, "LoJack Caught Stealing," in advertising broadcast during Chicago White Sox and Chicago Cubs games. The relationship with DriveChicago.com allows LoJack to reach consumers and new-car dealers through targeted advertising on Drive-Chicago.com and placement in DriveChicago.com dealer traffic reports.

 

Dave BrauerLoJack sales director, said the company is working with new-car dealers. "You can bring the LoJack installation functionality into the service department of your dealership through the Certified Dealer Installation program. This program gives dealers full control of the delivery process and adds fixed operation income.  

"We also provide dealers with the ability to provide full lot protection through our LoJack Pre-installation program. It enables dealers to lower their unit costs while providing the consumer with the convenience of a pre-installed LoJack.

 

"The pre-install program provides very effective lot protection too. One of our large dealer groups had five lot-theft recoveries this year, four in the last six weeks."

 

Brauer said LoJack is working with captive and non-captive lenders to secure automatic advance polices. Companies such as Toyota Financial Services, Honda Financial Services, Nissan Motor Acceptance Corp. and Chase Automotive Finance allow for an automatic advance up to the $695 suggested retail price.

 

The relationship between DriveChicago.com and LoJack is a great example of how the CATA is working to drive traffic to dealers. For more about Drive-Chicago.com, call me at 630-424-6082. For more about LoJack, call Brauer at 484-366-7257.

 

Back