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DriveChicago.com gains new partner

November 10, 2010
By Mark Bilek, CATA Internet Director

DriveChicago.com was redesigned in December 2009 with the help of a new managing partner, Automotive Internet Media, Inc (AIM). 

Often misunderstood, DriveChicago.com is a free online portal provided to CATA’s new-car dealer members. Similar to Cars.com or AutoTrader.com, DriveChicago.com lists dealer inventory, to help the market’s new-car dealerships sell new and used vehicles.

The new DriveChicago.com features expanded content and enhanced tools to better help guide consumers through the car-shopping experience. The redesign incorporates new colors and graphics and completely new navigational tools.

But the most important element is a site better optimized for search.

"Any statistics you read from all the industry studies indicate that consumers are using search engines to shop for new and used vehicles," said Kevin Mize, chairman of the CATA. "With more and more consumers moving to search, and with the market of steep online competition, we felt we had to step up our SEO (Search Engine Optimization) game."

Through the amalgamation of the entire inventory from each CATA member dealership, DriveChicago.com has the power to be the largest dealership inChicagoland in the eyes of Google and Yahoo. That makes DriveChicago.com very attractive from a marketing aspect as well as a great source of shopping leads.

More to come

Over the next few months DriveChicago.com will continue to deploy new tools and features to enhance the user experience. The visual and interactive design of the site will be monitored and changed based on the popularity of each application.

Dealers with questions about inventory listings on DriveChicago should call me at (630) 424-6082.

 

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