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DriveChicago.com develops new membership benefits package

November 23, 2010
 

A new benefits package has been developed that gives to subscriber dealers advertising space in the Chicago Sun-Times and the Daily Herald which is valued at nearly nearly twice the monthly DriveChicago dues. When dealers commit to a 12-month DriveChicago subscription at $775 a month, they will receive free advertising space valued at $1,375 a month. Over the year period, the package costs dealers $9,300 in dues yet offers them advertising worth $16,500-plus a continuous presence on the DriveChicago Web portal.

Participating dealers will be included in DriveChicago's monthly "Used-car Sell-off" event, which gives them the opportunity to include a number of vehicles in a special pull-out section and in classified advertising in the Daily Herald and the Sun-Times.

Over the past year, the DriveChicago Web portal has attracted more than 2,000 local visitors a day who are specifically looking to purchase a new or used vehicle. DriveChicago.com is owned equally by the Chicago Automobile Trade Association, Padock Publications and the Sun-Times Co.

 

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