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DriveChicago to host Internet 'best practices' seminar May 28

November 16, 2010

An Internet "best practices" seminar hosted by on May 28 will offer an overview of what works in today’s Internet-driven automotive market. The free seminar, at the CATA office in Oakbrook Terrace, runs 9 a.m. to 1 p.m. and includes a continental breakfast and lunch.


"In a nutshell, the mission of DriveChicago is to help generate showroom traffic at the dealerships of CATA members. Right now, it’s critical that dealerships optimize the return on each dollar spent on Internet marketing, be it for a Web site, inventory listings, or search engine marketing," said DriveChicago General Manager Mark Bilek.


"The goal of this seminar is to inform dealer principals and sales managers of practices that will grow revenue without increasing expenses."


The seminar will focus on what dealers should be doing to maximize the return on money they spend on Internet marketing and advertising. In addition, it will explain, in laymen’s terms, why it is important to have an overall Internet strategy and why this strategy must be incorporated into a dealership’s business model.


DriveChicago’s technology partners also will give brief presentations. Representatives of Experian Automotive, BlackBook Online, DealerSkins, Dealer Specialties, DataOne Software, and TimeHighway. each will focus on their areas of expertise, explaining why it’s important to include things like vehicle history reports, used-vehicle valuations, and service scheduling on a dealership’s Web site.


For more information or to reserve a seat at the seminar, call Bilek at 630-424-6082.