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DriveChicago seeks dealer feedback

November 15, 2010

A periodic survey was sent via e-mail to CATA dealers June 8 to confirm the accuracy of their data on DriveChicago.com and to solicit feedback about the dealers’ experiences with and expectations of the Web portal. The 12-question survey takes a few minutes to complete online, at http://tinyurl.com/la3ocm.

DriveChicago.com is owned by the Chicago Automobile Trade Association and has a goal of cultivating car shoppers, guiding them through the selection process and delivering them to CATA member dealers. Note that NO PART of that mission statement contains the phrase "make money." That’s what sets DriveChicago.com apart from other dealer inventory portals.

For CATA dealers, it is free to list new- and used-vehicle inventories on DriveChicago.com. Compare that to the costs to list on competitors like Cars.com, AutoTrader.com and Autobytel. All CATA dealers—and only CATA dealers—appear on DriveChicago.com.

Over the past few months, the DriveChicago team has been developing a new inventory management tool and improving the overall quality of the data (new and used inventory) displayed.

"Those improvements," said Kurt Schiele, chairman of the CATA board’s DriveChicago Committee, "are starting to bare fruit, and we want input from all dealers so we make DriveChicago.com as useful and powerful a tool as is possible. DriveChicago.com is committed to providing CATA member dealers a valuable resource to cultivate new- and used-car buyers."

Schiele said results of the survey will help the DriveChicago staff make sure correct inventories are displayed, configure the new inventory management tool, and make sure that DriveChicago.com is best meeting the dealers’ needs.

 

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