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DriveChicago pushing used cars in May

April 29, 2011
DriveChicago.com, an inventory-listing Web portal provided free by the CATA, is promoting the more than 40,000 used vehicles listed in association members’ online inventories during the month of May.
           
In partnership with Experian AutoCheck, DriveChicago is making available free of charge to site visitors Vehicle History Reports on every used vehicle listed. DriveChicago.com will be promoting the free VHRs on the radio, on billboards and online through Facebook and local Web portals.
           
Mark Bilek, Internet director at the CATA and general manager of DriveChicago.com, said: “This program has been very successful in the past at driving used-car sales at CATA dealerships. Given the uncertain state of new-vehicle inventories, the time seems right to help members push used cars.”
           
At the same time, DriveChicago.com is making its annual springtime inventory push. Representatives are calling dealerships to make sure that DriveChicago has the correct inventory vendor for each dealership, to ensure all possible vehicles are displayed and out-of-date vehicles are purged from the site.
 
 

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