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DriveChicago portal traffic swells thanks to auto show

November 24, 2010
Heavy promotion and a prime presence on the show floor at McCormick Place contributed to a 170 percent increase in visitors to www.drivechicago.com during the 2002 Chicago Auto Show, compared to the the 2001 auto show period. 
"Automotive sites that draw on a national basis would be proud to have this level of traffic," said Paul Budvitis, DriveChicago general manager. "Based on the traffic increases we have seen, the promotions were a success." 
The portal was prominent on the NBC5 television special Feb. 9 and in the official auto show guide.
 Auto show display attracts job hopefuls 
Nearly 500 visitors to this year's Chicago Auto Show completed a brief flyer to indicate their desire to work at a new-car dealership and their fluency in various languages. 
The flyer queried job hopefuls on what positions interest them-sales, technician, service writer, parts department, technical support, porter, receptionist or other-and what languages they speak in addition to English. 
The language prompts on the flyer included Spanish, Korean, Polish, Russian, and a blank line to indicate any other languages the candidate speaks. On the completed flyers, French and Croatian appear most often under "other." 
The CATA can present the candidates to dealers in a variety of ways: all used-car sales hopefuls, all service writers who also speak Polish, all applicants in a specific ZIP code, and so forth. 
Call the CATA's Erik Higgins at 630- 495-2282 to review the applicants. Please be prepared to indicate specific traits desired; don't say "Send me all the names you've got." Remember, there are nearly 500 names. 
Univision, WGBO-TV in Chicago, promoted the job candidate display on its programs, which helped greatly to attract the applicants.
 

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