Chicago Automobile Trade Association
Phone: 630-495-2282
Fax: 630-495-2260
Map/Directions
Chicago Automobile Trade Association
About
Principles
Officers, Board & Staff
Committees
Past Presidents and Chairmen
Works for You
Chicago Auto Show
Chicagoland Dealers Care
My Dealership
Office Location / Directions
Facilities & Meeting Rooms
CATA Golf Outing
Elections & CATPAC/DEAC
Contact Us
Publication
Bulletin Archive
Chicago Auto Outlook - Current Edition
Chicago Auto Outlook - Archive
Legal/Legislation
Motor Vehicle Advertising Regulations
Illinois Motor Vehicle Franchise Act
Illinois Automotive Repair Act
Illinois Automotive Collision Repair Act
Attorney & Legislative Consultants
Employee Relations Counsel
Who is my Legislator?
Legal FAQs
Cook County Board
Education/Careers
CATA Learning University
Management Education Series
CATA Dealer Education Webinar Archives
Resources
Member Benefits
CATA Approved Member Partners
CATA Recommended Consultants
CATA Allied Members
Important Phone Numbers
DriveChicago.com
Unemployment Claims
Dealer Forms
Workplace Posters
Automotive Tax Rates
Home
Publication
Print this Page
Email a Friend
Bulletin Archive
Chicago Auto Outlook - Current Edition
Chicago Auto Outlook - Archive
DriveChicago portal traffic swells thanks to auto show
November 24, 2010
Heavy promotion and a prime presence on the show floor at McCormick Place contributed to a 170 percent increase in visitors to
www.drivechicago.com
during the 2002 Chicago Auto Show, compared to the the 2001 auto show period.
"Automotive sites that draw on a national basis would be proud to have this level of traffic," said Paul Budvitis, DriveChicago general manager. "Based on the traffic increases we have seen, the promotions were a success."
The portal was prominent on the NBC5 television special Feb. 9 and in the official auto show guide.
Auto show display attracts job hopefuls
Nearly 500 visitors to this year's Chicago Auto Show completed a brief flyer to indicate their desire to work at a new-car dealership and their fluency in various languages.
The flyer queried job hopefuls on what positions interest them-sales, technician, service writer, parts department, technical support, porter, receptionist or other-and what languages they speak in addition to English.
The language prompts on the flyer included Spanish, Korean, Polish, Russian, and a blank line to indicate any other languages the candidate speaks. On the completed flyers, French and Croatian appear most often under "other."
The CATA can present the candidates to dealers in a variety of ways: all used-car sales hopefuls, all service writers who also speak Polish, all applicants in a specific ZIP code, and so forth.
Call the CATA's Erik Higgins at 630- 495-2282 to review the applicants. Please be prepared to indicate specific traits desired; don't say "Send me all the names you've got." Remember, there are nearly 500 names.
Univision, WGBO-TV in Chicago, promoted the job candidate display on its programs, which helped greatly to attract the applicants.
Back