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DriveChicago leads surpass 2012

December 6, 2013
The number of leads delivered to CATA-member dealers by DriveChicago.com this year passed the 2012 total in early November and recently exceeded 2,500.
DriveChicago General Manager Mark Bilek credits the leads increase to an improved lead-generation form and an improvement in the quality of the inventory feeds being sent to DriveChicago.
"Dealers who provide us with feeds that have a lot of pictures and pricing generate more leads than feeds that don’t," Bilek said, adding that DriveChicago leads have higher closing rates than competitors such as AutoTrader because the inquirers mostly are local.
A DriveChicago site design that rolled out in July also dynamically adjusts to a device’s screen resolution, giving visitors a similar Web experience across all devices — computer, tablet and smartphone.
 
 

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