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DriveChicago, auto show Web links increase dealers' inventory visibility

November 16, 2010

For two months of the year, ChicagoAutoShow.com is one of the most visited Web sites in the Chicago market, garnering more than 6 million page views in that period. This year, www.DriveChicago.com partnered with www.ChicagoAutoShow.com to provide dealer inventory on each Vehicle on Display page of the auto show Web site.

"The result was fabulous," says Mark Bilek, general manager of DriveChicago. "We garnered more than 500,000 inventory impressions on ChicagoAutoShow.com and doubled the amount of leads supplied to CATA dealers."

Said Jerry Cizek, CATA president: "The Chicago Auto Show is all about selling cars. Using DriveChicago to extend the reach of the Chicago Auto Show into the online community is a natural extension of the services provided by the CATA."

The syndication worked by randomly listing five vehicles from CATA dealers’ inventories on each Vehicle on Display page of ChicagoAutoShow.com. So, if a visitor was interested enough to research a vehicle on ChicagoAutoShow.com, they could click directly into a dealer’s stock using the DriveChicago inventory.

DriveChicago also syndicates dealer inventory to the Chicago Sun-Times and the Northwest News Group; and to radio stations WGCI-FM, KissFM, WLIT-FM The Lite, WNUA, V103, and WGN-AM. Syndication is just one way that this free service of the CATA works for member dealers to increase inventory visibility and showroom traffic.

 

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