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Dozens of dealerships to host barbecues for USO on July 20

July 3, 2013
Throughout their country’s history, Americans have felt profound appreciation and gratitude for the dedication and sacrifice of U.S. troops and their families.
 
In that vein, more than 40 area new-car dealerships signed on to host fundraiser barbecues on July 20, with all proceeds collected to be donated to USO programs that support deployed troops, military families, wounded, ill and injured troops and their caregivers, and families of the fallen.
 
The USO, a nonprofit, non-political organization, has for 70 years provided Americans with a tangible way to express appreciation and gratitude for the dedication and sacrifice of the nation’s troops and their families.
 
The Chicago Automobile Trade Association has arranged for radio advertising and is working with many radio, print, television and social media partners to develop an aggressive promotional campaign leading up to July 20. All CATA messaging will direct individuals to www.DriveChicago.com to find participating dealers nearby. Host dealers will be highlighted on DriveChicago, with links to information on specific events.
 
The CATA and the USO also are jointly hosting a “Salute the Troops” social media contest, July 8-21. Dealers who best support this contest will win 500 tickets to the 2014 Chicago Auto Show.
 
Dealers who want to join the fundraiser should contact the CATA’s marketing director, Tim McBride, at (630) 424-6085.
Some of the planned fundraising activities include:
 
Car Wash, with dealers asking for donations
Lunch special for employees and their families and friends. They can leave the brown bag at home and eat in, to
support the troops
Cornhole/Bags Games. No American barbecue is complete without a cornhole/bags tourney!
On Demand DJ, with donations made for song requests
Social Media Donations. Enlist employees to promote the dealership’s USO Barbecue for the Troops through their Facebook, Twitter, LinkedIn and similar accounts, to collect additional donations through an event page.
 
 

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