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Don't neglect mobile strategy: Edmunds to dealers

October 27, 2013
Mobile devices such as smartphones and tablets are changing the way consumers shop for their vehicles, making it critical for dealers to invest in mobile websites and mobile ads.
 
That’s the key message conveyed Oct. 16 by Edmunds.com at the 15th Digital Dealer Conference & Exposition in Las Vegas.
  
Edmunds.com, a source for car shopping and automotive information, offers three statistics:
 
• There are an estimated 137.5 million smartphone users in the U.S. today, and that number is expected to jump by another 55 million by 2016.
 
• About 35 percent of Edmunds.com site traffic today originates from mobile devices, up from about 5 percent of site traffic in 2010.
 
• A recent study found that mobile users are 88 percent more likely to do business with an auto dealership that has a mobile site. 
  
“As mobile Internet usage grows, dealers who have embraced a mobile strategy are in a far better position to reach a customer who is ready to buy,” said Kerri Wise, Edmunds.com’s senior director of dealer training.
 
Edmunds.com offers other statistics and insights into today’s car-shopping behaviors in its 2013 Car Shopping Trends Report, which is  available for free download at www.edmunds.com/industry-center/car-shopping-trends/
 
 

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