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Do-not-call list reviews accelerated

November 22, 2010
Telemarketers must download an updated Do- Not-Call list within one month of the date of any telemarketing call, beginning March 23. The previous rule ordered sellers to download a list every three months. The amendment to the Telemarketing Sales Rule came as a provision of a bill signed by President Bush in January. The Federal Trade Commission must amend the rule by March 23, although it might set a later date for the amendment to take effect. The NADA urged the FTC to consider Jan. 1, 2005, as an effective date. The NADA also urged the FTC to clarify that sellers who have registered and paid any appropriate fee to use the National Do-Not-Call Registry should be excused from the initial download and subsequent monthly requirements if they use the registry's single number lookup feature to screen their outgoing, nonexempt telephone calls. Another change by the FTC and the Federal Communications Commission since the registry took effect last October: Telemarketers are prohibited from blocking their Caller ID information when calling. The phone number and, when enabled by telephone carriers, the business name must be transmitted. Any telephone number displayed must be one that permits an individual to make a do-not-call request during regular business hours. In a news release, the FTC indicated that the use of calling equipment that cannot transmit Caller ID information "is no excuse for failure to transmit the required information."