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Digital marketing is focus of DealerCon 2013, April 17-18

March 29, 2013
A great mix of speakers will deliver the latest online strategies and best practices used today by leading dealerships around the country at a two-day conference in Rosemont.
 
DealerCon 2013 & Expo, April 17-18 at the Donald E. Stephens Convention Center, is organized by Automotive Internet Media, a leading automotive online marketing company. The CATA negotiated with AIM to secure discounted registration for CATA members.
 
“DealerCON 2013 is a great way for dealerships around the country to learn the latest strategies, techniques, and best practices that top operating dealers are using to improve many different areas of their business all at one conference,” said Tony French, president of AIM. 
 
“We selected and recruited some of the industry’s best experts to present at DealerCON on topics we felt are relevant to dealers today – a fantastic lineup.”
 
The conference will provide real training with take-back-to-the-dealership deliverables on some of the hottest topics in the industry, including:
 
• Digital marketing
• Internet sales
• Search engine marketing and optimization
• Social media
• Sales & negotiation
• Telephone skills
 
Mitch Galub, president of Cars.com, will deliver the conference’s keynote presentation on April 17. Galub’s vast industry insights will set the tone for a great mix of speakers that will deliver the latest strategies and best practices being used today by leading dealerships around the country.
 
“DealerCON was developed for dealer principals and their team members to participate in various training sessions and workshops, on a wide array of topics to learn new ways to improve operations throughout the dealership,” French said. “This conference is geared for attendees to spend two days learning what other great operating dealerships around the country are doing to sell and service more cars. And, equally important, to see if their dealership is doing the right things in today’s competitive marketplace.”
 
Registration for the two-day conference is $399, but CATA dealer members can register at a $100 discount, and allied members can gain access at a $50 savings. On the registration page at www.dealercon.com, enter CATADealer or CATAmember, respectively.
 
 

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