Dealers urged to promote safe teen driving during prom season ahead
April 21, 2017
The National Foundation for Teen Safe Driving is calling on new-car dealerships to help raise awareness of Senior Promise 2017. The campaign began April 15 and runs through Memorial Day.
"The campaign’s messages are targeted to the high school graduating class of 2017, with a similar call-to-action to other members of the community, reminding us that safety is a shared responsibility," said Roy Bavaro, NFTSD executive director. "The goal of the campaign is to guard against poor choices that can have tragic consequences during a time that is among the deadliest times of the year for teens."
NFTSD will provide participating dealerships — at no cost — with all campaign materials, ready for co-branding, instruction, tips and guidance. The campaign slogan is "Dance with your date, not with your fate." Dealerships can choose the level of participation and duration that works best.
Schools, local organizations and others interested in joining the campaign are invited to partner with a participating dealership in their community.
"The call-to-action begins with a knowledge and understanding of the facts, followed by a pledge from each of us to behave responsibly, drive safely, abide by and enforce the rules and lead by example," Bavaro added.