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Dealers must use all means to enhance performance, profitability: Willey

November 17, 2010
By Ray Scarpelli Sr., Metro Chicago NADA Director

In his remarks at the recent NADA Exposition and Convention, 2007 Chairman Dale Willey urged dealers to use all resources available to continue to enhance their performance and profitability, including the NADA’s programs and services.

Noting the association’s important role in his own growth and success as a dealer through the years, Willey said: "The NADA can help every dealer become more profitable. It helped me and it can help you."


Among the NADA programs Willey referenced was the "Lifeline to Profits" workshop series, which offers dealers expert advice by 20 Group consultants and Dealer Academy instructors. "This is a talented and knowledgeable group," he said. 

Willey also highlighted the importance of the NADA’s active dialogue with manufacturers, legislators and regulators. 

"We need to make certain that our manufacturers never forget that dealers are one of their most important assets," he said. "When dealers succeed, manufacturers succeed."

On the legislative front, Willey cited congressional movement on vehicle total-loss disclosure as an example of the effectiveness of NADA’s government relations programs.

And in the regulatory arena, he noted that dealers have to comply with 114 federal regulations, underscoring the value of the NADA’s guidance and communications to help dealers navigate in a complex business landscape.


Pressed on fuel economy
At a recent hearing of the Senate’s Energy and Natural Resources Committee, senators pushed General Motors, Honda and others from the transportation sector to increase fuel economy standards for cars and light trucks. Senators also hinted that efforts by manufacturers to produce greener vehicles will boost their bottom line.

"Maybe we need to help you help yourself by pushing these standards," said Sen. Gordon Smith (R-Ore).

With global climate change high on the agenda for the newly elected Democrat majority, this was the first hearing to call for tougher miles-per-gallon gasoline standards, more research funding, and further development of biofuels.

American Honda even went so far as to urge the federal government to increase vehicle mileage requirements.

Dealers are urged to remind the representatives in Congress that the NADA continues to support efforts by automakers and regulators to improve fuel efficiency but opposes legislative fuel economy mandates that would significantly raise standards without strong consideration to consumer choice, affordability, or passenger safety.


NADA Official Used-Car Guide renamed
After 74 years, the N.A.D.A. Official Used Car Guide Co. has changed its name. The company henceforth is the NADA Analytical Services Group (NADA ASG). As part of the rebranding, the logo has been redesigned and NADA ASG has spiffed up its corporate Web site, stationery design, and marketing pieces. A new tag line, "Accelerating Vehicle Information," ties into the company’s new analytical products being launched at the convention.

"This new logo and name, and the tag line, better reflect our positioning as an end-to-end solutions provider for our customers," said Mike Stanton, vice president and chief operating office of NADA ASG.

"Everybody recognizes the little yellow book, and I want to make it clear that the yellow book does not change—and our core competency doesn’t change [either]."