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Deadline for NADA Dealership Workforce Study is April 30

April 25, 2014
April 30 is the last day for dealers to participate in the National Automobile Dealers Association’s annual Dealership Workplace Study, the industry’s most comprehensive analysis of the dealership workforce. The greater the level of participation, the more accurate the findings will be. Eligible dealers can enroll at
Results of the study provide data to help dealers make informed recruiting and hiring decisions and help them meet their No. 1 challenge: attracting and retaining talented employees.
Dealers who participate in the study will receive a complimentary, customized report when the results are completed. Dealers can enroll as individual dealerships or as dealer groups. The study involves using a secure, Web-based process to complete a survey and upload payroll data. 
At the study’s close, each participating dealership will receive a complimentary, customized report (Basic Report) comparing its own employee compensation, retention and turnover, work schedules, hours of operation and employee benefits programs against data aggregated on a regional and national basis.
Participants also receive, free of charge, the Dealership Workforce Industry Report, which provides analysis of the industry as a whole, including state-of-the-workforce and demographic trends, plus aggregated compensation, retention, and benefits data for each region of the U.S. Participants also have the option to purchase other customized reports providing even more data.
Please direct any questions to or (800) 557-6232.