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Dale Pollack to keynote CATA Bootcamp, workshop on digital, social media marketing

May 4, 2018
All CATA dealers are invited to a special dealership marketing event on May 17 at the association’s Oakbrook Terrace office. Starting at 9:30 a.m., the free half-day workshop will feature a keynote address by vAuto founder Dale Pollack. 
Also on the schedule is an in-depth look at the state of digital and social media marketing, a kickoff and collateral pickup for the USO Barbecue for the Troops, and a hearty BBQ lunch provided by Real Urban Barbeque. 
Pollak will present "A Pragmatic View of Margin Compression and Mobility Convergence." As dealers feel the pinch of margin compression and the rise of autonomous driving and car-sharing services, they face an uncertain financial future. Pollak will highlight four key areas of inefficiency that dealers can address to remain viable and share how the coming challenges can be addressed.
The program will open with a coffee and pastry reception with CATA Approved Member Partners & Recommended Consultants and then progress with an in-depth look at digital and social media marketing and retargeting. After the Pollack presentation, the USO of Illinois will present an overview of best practices for dealers to host a USO Barbecue for the Troops event on July 14 and provide a pickup point for marketing collateral. 
Space is limited; call the CATA at (630) 495-2282 to sign up for this event.