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Curtain set to rise on 2015 Chicago Auto Show

January 30, 2015
With a buzz in the air to match the scale of the show, the nation’s oldest and largest auto show opens its nine-day public run at McCormick Place Feb. 14. And even before then, the show floor will be bustling. 
This year’s edition of the Chicago Auto Show carries accreditation by the International Organization of Motor Vehicles, or OICA. With the OICA certification, an influx of international media is expected at the show’s two-day media preview, Feb. 12-13.
Also prior to the show’s public days is First Look for Charity, which stands as one of Chicago’s greatest one-day fundraisers. The coming event is expected to raise $2.5 million for the 18 benefiting organizations, and two attendees will win a 2015 Ford Explorer or a 2015 Ford Fusion.
During the show, watch for live and recorded specials on ABC 7 Chicago, Telemundo Chicago, WGN-TV, NBC 5 Chicago, CBS 2 Chicago, and Univision Chicago; plus ongoing television coverage most days. Several Chicago radio stations also will broadcast from the show floor.
The show’s Media Preview kicks off Feb. 12 with the Midwest Automotive Media Association breakfast, where MAMA President Patrick Olsen will present the MAMA Family Vehicle of the Year Award and introduce the keynote speaker, General Motors North America President Alan Batey. 
After morning news conferences, the Economic Club of Chicago will host a luncheon featuring José Muñoz, executive vice president, Nissan Motor Co., Ltd. and chairman, Nissan North America, Inc.
The second day of the Media Preview, Feb. 13, is also regarded as the Social Media Preview. For the past few years, manufacturers, exhibitors and media outlets have taken advantage of the Social Media Preview to host media and marketing events geared directly toward the buying public – particularly those active in the social media space. Manufacturers and exhibitors can invite up to 300 of their followers, influencers and advocates to attend their program or event during the Social Media Preview.
Special Days
• Family Day, Feb. 16
The Chicago Auto Show will host family fun again on Presidents Day. Manufacturers will host programs tailored to families, including kid-oriented activities and safety events. 
• Women’s Day, Feb. 17
Women will be admitted for just $6. Manufacturers will present special women-oriented programs on the purchase and lease of cars and maintenance. It’s a day all about the ladies at the Chicago Auto Show! 
• Hispanic Day, Feb. 20
During Hispanic Day, Chicago Auto Show exhibitors develop and host Hispanic celebration events. 
• Annual Food Drive, Feb. 18-20
Attendees can exchange three cans of food for a voucher good for a half-price discount off a full price admission. All food will be donated to A Safe Haven.
• Special Guest & Celebrity Appearances, ongoing
Keep up to date on all the excitement happening at the Chicago Auto Show. Go to ChicagoAutoShow.com/events for a full schedule of events and appearances.
Come on down!
Hours of the 2015 Chicago Auto Show are 9 a.m.-10 p.m. Feb. 14-21 and 9 a.m.-8 p.m. Feb. 22. Navigation system users should use the following street address: 2301 S. Martin Luther King Dr., Chicago, IL 60616. 
McCormick Place offers on-site parking at three main lots: A, B and C. Parking prices vary:
• Lot A: $21 (or $34 for overnight) 
• Lot B: $14 (with no in and out privileges) 
• Lot C: $21 (with no in and out privileges) 
 
*After 6 p.m. during the Chicago Auto Show, parking rates drop to $10 at all three lots. Parking fees can be paid by cash or credit card.
Admission is $12 for persons ages 13-61 years old; and $6 for seniors ages 62 and older and for children 7-12 years old. Children 6 and younger are free when they accompany a paying adult (family members only). 
Keep up on all the breaking news and details at www.ChicagoAutoShow.com.
 
 

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