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Curtain set to rise on 2013 Chicago Auto Show

February 1, 2013
The 2013 Chicago Auto Show this month opens on a Saturday for the first time since 1998. After commencing on Feb. 9, it will maintain a 10-day run and operate through Monday, Feb. 18, in hopes of capturing a larger Presidents Day crowd.
 
“From years past, we know that Presidents Day at the Chicago Auto Show is very well attended. By moving our dates slightly to take advantage of that day, we are ensuring as many people as possible can attend our show,” said 2013 Chicago Auto Show Chairman Michael Ettleson. “This will help give our exhibitors the best value and best opportunity to reach consumers.”
 
The date change also returns the show’s black-tie benevolent event to a Friday, and First Look for Charity will operate later into the evening, 7-11 p.m. Feb. 8. “It’s a move our charities have asked for and it will, no doubt, increase attendance at one of Chicago’s most popular charity events,” said Kurt Schiele, co-chairman of this year’s Chicago Auto Show.
 
Now in its third year, Social Media Day at the Chicago Auto Show, a component of the two-day Media Preview, Feb. 7-8, gains new life and energy and is rebranded a Twitter-friendly #SMP13.
 
For the past two years, manufacturers, exhibitors and media outlets have taken advantage of this day to hold news and marketing events geared directly to the buying public, especially those active in social media. For example, Toyota last year announced its 100 Cars for Good program and Nissan unveiled the refreshed 2013 370Z on Social Media Day. 
 
Manufacturers and exhibitors have been permitted to invite to their programs up to 300 of their followers, influencers and shouters. By providing more content on that day, the level of conversation and interaction on social media platforms will increase.
 
Perennial special days return for 2013. Women’s Day is Tuesday, Feb. 12. On that day, women are admitted for half price and exhibitors host events that cater to female buyers and influencers. Telemundo Hispanic Day is Friday, Feb. 15, when the exhibitors develop and host Hispanic-flavored events. Finally, the annual Chicago Auto Show Food Drive returns Wednesday, Feb. 13 through Friday, Feb. 15, when attendees can exchange three cans of food for a voucher good for a half price discount off an adult $12 admission.
 
Mobile app
 
The Chicago Auto Show has launched its first-ever mobile app, designed with the digital consumer in mind. With an easy-to-navigate interface and innovative functions, fans can stay connected to the show while on the go. The new mobile app is designed to heighten the digital experience for attendees. 
 
“The launch of the Chicago Auto Show mobile app marks a new milestone in the way the Chicago Auto Show connects with consumers,” show Chairman Ettleson said. “Even beyond our fans’ experience, we’re constantly looking to provide value to our automakers and sponsors, and there’s plenty of room within the app for consumer/brand engagement.” 
 
In anticipation of the 105th edition of the nation’s largest auto show, the Chicago Auto Show launched a completely redesigned and refreshed website, with mobile capabilities in mind. The mobile app compliments the refreshed website by offering an on-demand schedule of events, detailed map of manufacturer exhibits on the show floor, interactive videos, image galleries, aggregated social media feeds with real-time updates, a camera icon and filter to upload and share photos, and much more. 
 
Fans can download the Chicago Auto Show mobile app through the iTunes App Store or Google Play. For more information, visit www.ChicagoAutoShow.com.
 
 

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