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Crowds brave winter’s worst to attend ’07 Chicago Auto Show

November 17, 2010

Wintry weather challenged attendees of the 2007 Chicago Auto Show, Feb. 9-18 at McCormick Place, and area dealers awaited what subsequently is regarded as the launch of the dealers’ spring selling season.

 

Plentiful multilingual media coverage showcased the nearly 1,000 vehicles on display, and automakers raised the curtain on 19 world introductions during the show’s two-day Media Preview.

 

Consumer voters proclaimed their show favorites in five categories, in the auto show’s second Best of Show balloting. Winners included:

 

  • Best All-New Production Vehicle: Audi R8
  • Best Concept Vehicle: Chevrolet Camaro Convertible
  • Best Chicago Auto Show World Introduction: Chevrolet Corvette Z06 Ron Fellows Special Edition
  • Best Exhibit: Jeep
  • Vehicle I’d Most Like to Have in My Driveway: Chevrolet Camaro

 

$19,700 disbursed in ACE awards

Effective salespeople in the displays netted nearly $20,000 under the Award for Customer Excellence (ACE) program. Salespeople at all vehicle exhibits were evaluated daily by incognito judges who rated the salespeople using various criteria.

 

Len Donnells of Joe Rizza Acura (Orland Park) and Ed Kucic of Napleton Cadillac (Park Ridge) both won the award four times during the show’s 10-day run.

 

Three-time winners included Segundo Armendariz of Elgin Toyota, Miguel "Angel" Bocardo of Max Madsen’s Aurora Mitsu-bishi, Harrison Green III of Patrick Volvo (Schaum-burg), and Anthony Zaremba of Suburban Buick Co. (Wheaton).

 

The CATA board of directors voted Feb. 18 to increase the ACE award beginning next year to $150 on weekdays and $200 on weekends.

 

Food drive nets 9.5 tons

Late weekday crowds benefited the Chicago Christian Industrial League by contributing more than 19,000 pounds of canned foods. The CATA extends a $5 discount off regular adult admission to those who bring three cans of food Wednesday through Friday at the show.

 

Next year’s show, Feb. 8-17, marks the 100th edition of the Chicago Auto Show.

 

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