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Crazy colors a hit on small cars

November 20, 2012
Rankings of the most popular car colors generally are fairly conservative, with whites and grays making up the top of the list. But, for some reason, small cars — and especially very small cars — tend to steer their own course on colors.
 
On tiny cars, loud, odd-ball colors are the rule.
 
There are a few reasons that colors such as “Lime Squeeze” are popular in petite cars, said Nancy Lockhart, color marketing manager for DuPont’s automotive coatings divisions.
 
First, small cars tend to be purchased by younger people who haven’t yet had the youthful nonconformity crushed out of their souls. (That happens later. Then they buy gray mid-sized family sedans.)
 
Second, bright colors tend to look better in small doses. A color that might seem garish on a large car can be tolerable and even fun on a tiny car like the Ford Fiesta.
 
And third, said Lockhart, these small cars are usually new to the U.S. market, even ones from Detroit brands such as Ford and Chevy. So they’re carrying with them color schemes that were popular in their original home markets of Europe and Asia.
 
 

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