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November 17, 2010

Seven Chicago television outlets were omitted from a Dec. 1 article in this newsletter about stations that are giving free time for the CATA to air its message that dealers can find financing for their customers.

WBBM-TV, WCIU-TV, WLS-TV, WMEU-TV, WWME-TV, WWME.4 and Comcast Sports all are providing many gratis spots for the campaign to combat a widespread misconception that credit is not available for consumers. The mindset is stifling demand and backing up inventory on dealer lots.

In all, more than 850 complimentary spots will have been shown on 12 stations in the market in the five-week period ending Dec. 31.

The editor regrets the omission of the above outlets from the original article.