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Consumer engagement a top goal at coming Chicago Auto Show

December 16, 2016
The Chicago Auto Show is partnering with an experiential marketing specialist, eshots, inc., to offer epass at the 2017 Chicago Auto Show. 
epass, part of the company’s EventOS platform, enables attendees to share contact information, request vehicle data, enter contests and register for activities in a seamless and secure way. epass is incorporated into the show’s ticket and registering is as simple as entering name, email and ZIP code.
"Leveraging four indoor test tracks, six outdoor test drives, segment-leading social media and mobile app activations, free show-floor WiFi and unmatched exhibit space, the Chicago Auto Show is a perfect fit for epass," said 2017 show Chairman Mike McGrath. 
"Automakers make a big splash in Chicago because they know it delivers more consumers than any other show, and the epass system will make it extremely easy for attendees to receive information from the car companies."
With integration into the show’s website and official mobile app, the epass experience extends beyond the show floor. Visitors to the show’s website or mobile app can connect directly with manufacturers to request more information on specific vehicles, making their experience at the show more beneficial.
Home of the nation’s largest auto show, Chicago is perfectly positioned to execute this innovative technology, which is designed to benefit both attendees and exhibitors. epass is made possible through the show’s relationship with Chicago-based eshots; website and mobile app provider, American Eagle; and beacon-messaging expert, Footmarks.
"Our data told us that auto shows are the best performers in the auto segment, but there was still an opportunity to dramatically improve the consumer experience," said eshots’ Founder and CEO, Craig Steensma. "With our EventOS platform featuring epass, we’ve solved one of the major issues facing auto shows: attendee fatigue. 
"By allowing attendees to register a single time, before or at the event, we can reduce the frequency and time needed to request vehicle info, enter contests or interact with dozens of auto brands at the show. Combine this streamlined registration process with beacon-based mobile app messaging and we’ve set the stage for the next generation of auto show experiences."
 
 

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