Chicago Automobile Trade Association

Consider 'adopting' a school to attend 2018 Chicago Auto Show

January 12, 2018
Dealerships can plant a benevolent seed with students by sponsoring a school group’s visit to the 2018 Chicago Auto Show. The measure can be a community relations plum and establish customer loyalty with young consumers.
Under the Adopt-A-School Program, a dealer can purchase tickets at $6 each for students in a group. There is no minimum or maximum potential group size.
Prepaid food vouchers are available (but must be ordered by Jan. 31). The lunch coupon/vouchers are $7 each.
High schoolers at or near driving age are logical students for a dealership to pair itself with. There are hundreds and hundreds of high schools in the Chicago area, probably more than one within each dealer’s relevant market area.
Bill Stasek, proprietor of Bill Stasek Chevrolet in Wheeling, each year sponsors students from nearby Buffalo Grove High School, John Hersey High School in Arlington Heights, and Vanguard School in Wheeling. Accompanying chaperones are admitted at no charge.
"The schools look forward to the auto show so much, and they wouldn’t be able to go without this program," Stasek said. "They really appreciate it, so it creates a lot of goodwill with the schools."
In the program, dealers contact a school’s principal or assistant principal to arrange the weekday field trip. Stasek often meets the groups at McCormick Place and even pops for lunches for everyone.
Dealers interested in "adopting" a school should contact the CATA’s Donna Young for more details, at (630) 424-6045.


Copyright © 2010 Chicago Automobile Trade Association. All Rights Reserved.