Chicago Automobile Trade Association

Comcast Spotlight workshop: Maximizing Marketing Efficiency for Auto Dealers

September 6, 2019
Automotive expert Brian Pasch, the chief executive of PCG Companies, conducts the free interactive workshop 11:30 a.m.-3:30 p.m. Sept. 10 at the CATA office in Oakbrook Terrace. 
With 20-plus years in information technology and marketing leadership, Brian travels extensively around the globe to educate automotive professionals on consumer shopping patterns, online marketing strategies, and selling more vehicles in the digital age.
Some important topics to be reviewed:
• How to inspect and calculate Cost Per Sales Opportunity
• Inspecting and optimizing your No. 1 FREE marketing tool
• Creating a modern marketing strategy and brand promise
Register at Recommended audience: Dealers/GMs/Digital Managers with their laptops and login credentials to Google Analytics and Google My Business accounts.
11:30 a.m. Check-in
12 p.m. Lunch Buffet
12:30 p.m. Presentation


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