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Child Safety Month a chance for dealers to host seat-inspection events

August 17, 2012
September is National Child Safety Month, and dealers are encouraged to participate by hosting child seat safety inspections at their stores.
 
Through a partnership between the National Automobile Dealers Association and the National Highway Traffic Safety Administration, Child Passenger Safety Month is a nationwide effort to educate parents about the importance of properly securing children in approved car seats and booster seats, or with seat belts when traveling.
 
Since the campaign began in 2003, dealerships have inspected more than 1 million seats. They reportedly found nine out of 10 seats that either were improperly installed or in need of replacement.
 
The NADA produced a 40-page booklet with step-by-step directions to help dealers plan a seat-inspection event, including tips on generating local media coverage about the community service.
 
According to the NHTSA, more than 40,000 child passengers under age 4 are injured or killed in car crashes annually, and more than 50,000 children between ages 4 and 8 are injured or killed each year while riding in cars.
 
Experts estimate that four out of five child safety seats are installed incorrectly, and that about 40 percent of children under age 8 who are injured in car crashes are completely unbelted. Oftentimes, the injuries are fatal.
 
The NADA also offers free consumer handouts for distribution at inspection events. Information to help dealers plan and host a child safety seat inspection event is available on the association’s website, www.nada.org.
 
Dealers who intend to host an inspection event should complete the online questionnaire so that the NADA can help publicize the dealership’s efforts for maximum publicity. A list of participating dealers will be posted on www.nada.org/boostforsafety.
 
 

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