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Chicagoland Dealers Care crowns its Facebook contest winners

January 4, 2013
Nearly 40 percent of the more than 91,000 votes cast in the recent Chicagoland Dealers Care contest on Facebook went to the contest’s eventual winning dealership/nonprofit pairing: Joe Rizza Ford of Orland Park and Erin’s AAIM for Change.
 
Indeed, 88 percent of the votes were cast for the top three finishers. The top charity wins a $3,500 donation and production of a Chicagoland Dealers Care public service announcement that will appear on NBC 5 Chicago and the websites of the dealers’ charity program and the television station. Second prize garnered a $2,500 donation and third prize, a $1,000 donation.
 
Other winners include Advantage Chevrolet of Bolingbrook/DuPage County Area Project in second place, and third-place finisher Wickstrom Chevrolet/Project Flipmode.
 
The 4-year-old Chicagoland Dealers Care program supports area nonprofits that are favored by CATA dealerships. In the Facebook contest, a gallery of 19 dealers and the charities they support were featured, and visitors to the Facebook page were able to cast up to one vote daily during the month-long contest. 
 
Erin’s AAIM for Change, the contest winner, was founded in 1997 after Erin Olmstead, a senior at Sandburg High School in Orland Park, was killed by a drunken driver.
 
DuPage County Area Project (DuCAP) attempts to reduce or eliminate juvenile delinquency and organize neighborhoods to be proactive in alleviating the conditions that put youth at risk.
 
The third place finisher, Project Flipmode, helps individuals and families facing homelessness and other crises, and offers help and resources that will empower those individuals to change their lives.
 
Of the 91,284 votes cast, the top three finishers received 35,678, 24,482 and 20,134 of them, respectively.
 
Beyond the contest, Chicagoland Dealers Care donates up to $1,500 to nonprofits that are supported by area dealers. Grant requests have come from a variety of causes: academic programs, cultural arts, performing arts, medical research, and even humanitarian needs.
 
Some initiatives have been developed into 15-second spots broadcast on NBC 5, and all are trumpeted on the CATA’s weekly radio show, "Drive Chicago," at 8 a.m. Saturdays on WLS 890 AM; and on the association’s website, www.ChicagolandDealersCare.com.
 
 

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