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Chicago Auto Show Web site kicks into high gear

December 10, 2010
Just two months before the curtains are raised on the 2011 Chicago Auto Show, ChicagoAutoShow.com is ramping up to meet public demand.
   
Over the past month, online ticketing for North America's largest auto show went live at www.drivechicago.com, and First Look for Charity ticketing went live at www.ChicagoAutoShow.com. 
   
First Look for Charity is the black-tie benevolent event held the evening before the auto show opens its 10-day run. It is expected to raise $2 million for 18 significant Chicago-area organizations.
   
"We're very excited to offer a show within a show with our online presence," said CATA Internet Director Mark Bilek. "The auto show Web site promotes our signature event like no other, and gives it a life beyond the February run. We offer photos, videos, a timely blog and news updates.
   
"Once the show kicks off, we'll have webcams, virtual tours, and professionally-hosted video."
   
Expanding the show's reach to social networkers is another key focus this year. The Chicago Auto Show Facebook page has more than 3,000 fans, and the show's Twitter account is rapidly approaching 1,500 followers.
   
Integrating social networking with the conventional marketing campaign will help the show reach millions of potential new customers this year.
   
As the calendar continues toward February, stay tuned for more exciting news on the show's official Web site.
 

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