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Chicago Auto Show draws crowds, raves

November 24, 2010

Somebody call Alan Greenspan and tell him the recession is over. 
Consumers turned out en masse Feb. 8-17 for the 2002 Chicago Auto Show, and they left in good spirits for what is regarded as the launch of the local dealers' spring selling season. 
Enthusiastic and plentiful media coverage of the auto show, including two 60-minute television specials, contributed to an excitement for what awaited on the show floor: about 1,000 new vehicles, including 26 world debuts-19 production models and seven concepts. 
Food drive nets 9 tons 
Late weekday crowds benefited the Chicago Christian Coalition League by contributing more than seven tons of canned food. The CATA extends a $3 discount off regular adult admission to those who bring two cans of food Wednesday through Friday at the show. 
Kellogg Co., one of the auto show's corporate sponsors, and Red Gold., Inc. also donated generous amounts of food to the coalition league. 
$27,800 disbursed in ACE Awards 
Effective salespeople in the displays netted a combined $27,800 under the Award for Cutomer Excellence (ACE) Program. Salespeople at all vehicle exhibits were evaluated each day by incognito judges who rated the salespeople using various criteria. 
Judges considered (1) the salesperson's initial impact, such as attitude, personality and interest in the customer; (2) courtesy, such as asking the prospect's name and referring the prospect to a convenient dealership; (3) the sales presentation itself; and (4) the overall impression made. 
The prize, $100 cash, can be won by only one salesperson a day at each make's display. 
Eight people won the award at least three times during the 10-day show. Jessie Alvarado of Continental Nissan (Countryside) and Len Donnells of Joe Rizza Acura (Orland Park) each won the award four times. 
Three-time winners were Dan Alfaro of Max Madsen M i t s u b i s h i ( D o w n e r s Grove), Tola Ayinde of O a k b r o o k Toyota in Westmont, and Roy Chiovari of Liberty Jeep (Libertyville), Boris DiKopf of Classic Toyota (Waukegan), Bob Jenkins of Glendale Nissan, and Ken Walter of Ed Napleton Dodge (Oak Lawn). 
Judges included members of the CATA board of directors and others. Every winner also received a distinctive certificate. 
Congratulations to all the winners!


2002 Chicago Auto Show World debuts 
Production 
• 2003 Buick LeSabre 
• 2003 Chevrolet Silverado 
• 2003 Dodge Ram 2500/3500 
• 2003 Ford Mustang Cobra SVT 
• 2003 GMC Sierra 
• 2002 Jeep Liberty Renegade 
• 2003 Jeep Wrangler APEX 
• 2003 Kia Sorento sport-utility 
• 2002 Mazda Miata SE 
• 2002 Mercury Cougar special edition 
• 2003 Mercury Grand Marquis 
• 2003 Mitsubishi Eclipse Spyder/GTS 
• 2003 Nissan Frontier Open Sky 
• 2002 Pontiac Grand Am Hot Wheels show car 
• 2002 Pontiac Grand Am SC T 
• 2002 Pontiac Grand Prix G-Force 
• 2003 Pontiac Sunfire coupe 
• 2003 Saturn L series 
• 2003 Subaru Forester
Concepts 
• Ford CrossTrainer 
• GMC Terra4 pickup 
• Hyundai HCD 7 sedan 
• Mercury Marauder convertible 
• Pontiac Bonneville G/XP 
• Saturn Sky convertible 
• Toyota Tundra stepside

 

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