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'Certified used' finally comes into its own

November 24, 2010

The various certification programs offered by nearly every vehicle manufacturer have begun to pay off big for dealers and the factories. Struggling under the burden of high signage and factory-backed service contract costs, some certified programs initially got off to rocky starts. During the four months ended in April 2002, General Motors took the lead from Toyota for the first time.

Dealers who enjoy more generous terms from their manufacturers now support the certification programs. As a result, many stores now deal almost exclusively in vehicles certified by their respective franchisers. The proof is the end to Toyota's three-year dominance. Even Volkswagen reportedly is spiffing managers up to $100 per vehicle when sales objectives are met.

 

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