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Celebrate freedom

November 22, 2010
By Ray Scarpelli Sr. METRO CHICAGO NADA DIRECTOR

As we commemorate America's independence this month, we can celebrate many freedoms: freedom of choice, freedom of mobility, and freedom of expression. All of these are embodied in the choices offered by America's franchised new-car and - truck dealers every day. In spite of higher gas prices, ecoterrorists and overly burdensome regulation, dealers offer close to 300 different models in the U.S. and numerous options that enhance safety, fuel economy, convenience, fun, and performance. While the Big Three are challenged by automakers from abroad, Americans are enjoying the benefits of increased competition. July is truly a month to celebrate. While we host picnics and fireworks displays at our stores and at home, our thoughts and prayers are with members of our armed forces here and abroad. Our industry is constantly improving today's military equipment to protect our men and women in uniform, and these new technologies may help make tomorrow's cars and trucks even safer, more versatile, and more capable. Summer is a great time to show our elected officials how dealers benefit our communities and the economy in our state. Host a child safety seat event at your dealership and invite your state and federal legislators. NADA's board of directors proclaimed October "National Child Booster Seat Safety Month." You can host an event solo or in conjunction with other dealerships and safety organizations. Download "Building Child Passenger Safety in Your Community: A Howto- Guide for Automobile Dealers" from www.nada.org/toolkit for plans, ideas, and templates. NADA products and services and ideas help the United States remain an automotive industry powerhouse. Several new resources and member benefits are available on-line: • Get free shipping and discounts on select PC workstations and printers; HP has extended this special offer through July 31. Go to www.hp.com/go/promos/nad1 • Save time and paper clutter by using the newly redesigned www.nadaexpress.com as your onestop on-line source for news and information updates. • Enroll your employees as NADA Associates, and they'll get info that pertains to their areas of expertise. Visit the www.nada.orghome page for full information. • Stave off bad publicity using the NADA's on-line vehicle financing resources at www.nada.org/finance, including our extensive media "tool kit"; talking points; NADA's disclosure resolution; a free, downloadable finance brochure-in English and Spanish- for consumers; and the NADA's training video, F&I: Absolute Integrity... 100% of the Time. • Look for the NADA's winter Dealer Attitude Survey results in the July issue of AutoExec; the summer survey form is available on-line at www.nadasurvey.com and is due back Aug. 9. One final note: Be aware that your e-mails to NADA staff may be quarantined by NADA spam and virus filters. If you don't receive a reply in a reasonable time, call the NADA at 800-252-6232 or 703-821-7000. And ensure that your spam filters allow delivery of NADA Weekly and other important e-mail communications. As always, make sure that your NADA membership dues are up-todate, and let me know your concerns so that I can help meet your needs.

 

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