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CATA's marketing workshop to look at evolving digital landscape

April 20, 2018
Dealership professionals are invited to attend a free Dealer Marketing Workshop on May 17 at the headquarters of the Chicago Automobile Trade Association.
At the 9:30 a.m.-12 p.m. event, attendees can: 
• network over a coffee and pastry reception hosted by the CATA’s Approved Member Partners; 
• participate in a discussion of the ever-changing digital landscape with an emphasis on mobile, as mobile now represents nearly 70 percent of time spent on digital media; 
• receive updates from the USO of Illinois on the 2018 Barbecue for the Troops program, including a special patriotic ceremony and distribution of event materials distribution; 
• close the morning with a BBQ lunch by Real Urban Barbecue, complete with raffle prizes. 
The retail industry, including the automotive sector, is experiencing a dramatic shift in the way people receive information and complete transactions.  
This interactive seminar is designed for dealership personnel to discuss and generate new strategies and tactics — including fresh content marketing ideas, video examples and email solutions — with the ultimate goal to convert more leads into quality customers.  
Data also is a key ingredient to any successful digital campaign. The panelists will dig into the importance and value of maximizing your existing data. 
Leading the discussion will be Mike McDonnell (CEO of Automotive Internet Media) and Kevin Keefe (a CATA director, chairman of the board’s Committee, and principal of Brilliance Honda and Brilliance Subaru), along with other industry experts. 
Questions for the panelists can be submitted in advance to the CATA’s Jim OBrill or Annamarie Beretta.