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CATA's all-new Dealer Strategy Summit is May 14

April 19, 2019
Join dozens of dealership owners and managers at the CATA May 14 for an all-new Dealer Strategy Summit three-fer: a chance to meet with the CATA’s Approved Member Partners and Recommended Consultants; a boot camp to help dealers prepare for the July 13 Barbecue for the Troops, a fundraiser for the USO of Illinois; and a digital and social media marketing seminar led by a top Facebook employee.
Attendance is complimentary.
Adam Pavkov, a client partner on Facebook’s automotive Global Sales team, will share effective advertising solutions for the retail auto industry. Pavkov will review effective digital video tips and how to enhance the dealership’s digital sales process in the BDC.
 
The mini conference will begin with a keynote breakfast led by Facebook, and will wrap up with a USO "BBQ Boot Camp" Barbecue Lunch and fundraiser promotional materials collection, for dealerships hosting a fundraiser.
There are lots of ways to raise funds, such as via car washes and food concessions; an on-demand DJ, with donations made for song requests; and social media donations to the dealership’s Facebook, Twitter, LinkedIn and similar accounts.
Last summer, a record 115 area new-car dealerships raised a combined $157,000 during July fundraisers for the USO of Illinois, and Turtle Wax donated an additional $25,000 toward the Barbecue for the Troops campaign.
The $182,000 collected from the campaign helped the USO of Illinois serve more than 325,000 active duty, guard and reserve military and military family members annually through three program areas including USO centers, military family programs and community connection programs.
 
Dealers who want to host a BBQ for the Troops fundraiser should register by May 8 via email to the CATA’s Jennifer Morand, jmorand@drivechicago.com, or Jim OBrill, jobrill@drivechicago.com.
 
 

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