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CATA to help coordinate child seat inspection events in August

November 17, 2010

Area dealers are encouraged to host child seat inspection events at their dealerships in August, as part of the CATA’s car seat safety check campaign.


The campaign will be promoted in public service announcements that will air on NBC5 Chicago and on various Chicago radio stations that are media partners of the CATA. The PSAs will direct consumers to for a list of dealers participating in the checks. Dealers therefore need to alert the CATA about their involvement.


The events are a good opportunity for dealers to reach out to their communities. Professionals—police officers, firefighters, hospital personnel and others—would be dispatched to dealerships to help operate the events, at which child seats are inspected for proper installation and for their overall condition. Tom McQueen, regional occupant protection coordinator for the Illinois Department of Transportation, can match professionals with interested dealers. McQueen is at 630-236-4262.


Mark Scarpelli, chairman of the CATA, said: "As dealers, we can play a vital role in making the roads safe for children of all ages. This will not only help save lives, it will also help improve the image of dealers."


Inspection events can be held in August on whatever day the dealer wishes. Many inspections tend to be on a Saturday, but weekday evenings also are popular. Some even are held on Sundays.


The National Automobile Dealers Association has produced brochures and other materials that dealers can share with parents at the events, as part of theNADA’s ongoing "Boost For Safety" movement. All the materials can be ordered at 703-760-7562 or downloaded at