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CATA seminar: Digital Retailing in Today’s Unique Marketplace

CATA EDUCATIONAL SEMINAR: Digital Retailing in Today’s Unique Marketplace

Date: Jan. 20
Time: 9:30 A.M.
Location: CATA Headquarters, Oakbrook Terrace
Speaker: Steve Zabawa, Dealer Principal for Rimrock Subaru and CEO & Co-Founder of WebBuy


Given the quickly changing retail landscape, this educational seminar will provide a new-car dealer’s insight into today’s digital-focused marketplace and examine the pressures placed on dealers to balance the demands of the OEM and the customer while still delivering a positive buying experience and maintaining profit margins. Learn the key ingredients to successful digital retailing that ensures the right ROI while achieving a 30% close rate. This educational seminar will also discuss how OEMs are stepping into the retail arena and what it means from a dealer’s point of view – today and in the future.

Key Take aways:
  • The 4 key things to demand when selecting digital retailing tools and why they are important to achieve 30%+ close rates.
  • Learn how to defend your choice on your digital retail solution with the OEM
  • Understand how the key ingredients – lenders, dealer process, solution, and customers – equal sales and high close rates
  • How Digital Retailing will evolve for the dealer, consumer and OEM in 2022 and beyond …
About Steve Zabawa:
  • 34 years’ experience in the retail auto industry
    • Started as salesperson
  • 24 years as Dealer Principal of Rimrock Auto Group
  • CEO & Co-Founder of WebBuy
About WebBuy:
  • A complete digital retailing solution, built for dealers, designed by dealers
  • Certified/approved by most OEMs