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CATA names Protective as vehicle service program preferred provider

June 22, 2012
Protective Asset Protection has been named as the CATA’s preferred provider of direct-to-consumer vehicle service contract plans, the association’s Member Benefits Committee announced.
Protective has 50 years’ experience serving dealers with its direct-to-consumer program, Signature. Signature offers CATA dealer members the potential for a monthly profit stream with zero dollar investment by the dealer.
Protective’s Signature program uses co-branded marketing campaigns to reach dealer customers who:
• Visit the service department;
• Declined a VSC at the point of purchase; or
• Have an expiring warranty
Protective’s Signature program offers CATA members’ customers four levels of coverage:
Value: Engine, transmission, transfer case, drive axle and cooling.
Enhanced: All components listed above plus steering, brakes and electrical.
Preferred: All components listed above plus fuel delivery, air conditioning, front & rear suspension, and enhanced electrical.
Executive: An exclusionary level of coverage.
In addition to these coverage levels, Protective’s Signature program includes additional benefits such as rental reimbursement, emergency road service, towing service, fluid service, tire service, battery service, locksmith service, mechanical first aid, road hazard coverage and trip interruption reimbursement.
Customers can purchase a Signature protection plan using their credit card or through EFT. Protective makes transactions even easier for customers by offering an interest-free installment plan option. 
As an added benefit to dealers, the direct-to-consumer vehicle service contract program allows dealers to participate in additional profits through reinsurance and retro programs. Along with this added benefit, dealers receive exposure to customers through professional, co-branded marketing campaigns which are supported by Protective Asset Protection’s fully-trained call center and administrative staff.
Participating dealers can rest assured their customers are being cared for, as Protective Asset Protection has paid more than $1.8 billion in customer claims, and the Signature program is compliant with the state and national do-not-call regulations.
Protective Asset Protection is part of Protective Life Corporation, a leading insurance provider traded on the New York Stock Exchange (PL), with consolidated assets of more than $50 billion.
Protective Asset Protection products are backed by an “A-” A.M. Best®-rated insurance company. Protective Asset Protection has earned dealers more than $236 million through dealer participation programs while managing more than 2.5 million active contracts.
CATA dealers can learn more about Protective Asset Protection and the direct-to-consumer Signature program by contacting Brad Tustin ( or Matt Keller ( at (800) 794-5491.