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CATA marks 85 years with BBB acreditation

March 20, 2020
The Better Business Bureau of Chicago & Northern Illinois recognized the CATA on March 5 for marking 85 years as an accredited BBB member.
"Our valued partnership with the CATA exemplifies a powerful partnership with the goals and principles of the Better Business Bureau," says Steve J. Bernas, president & CEO of the BBB’s Chicago office.
"We are honored to recognize the CATA as both organizations strive to support and foster an ethical marketplace benefiting both consumers and businesses."
Since 1996, in a step to better serve the consumer. New-car dealers, other automotive advertisers, the BBB and the CATA established an advertising review program to review possible deceptive automotive advertising. The program has been welcomed by the Illinois attorney general’s office for its self-regulatory approach.
The program levels the playing field for automotive advertisers while providing the public with the reassurance that automotive advertising is truthful.