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CATA hires new Internet director

November 18, 2010

The CATA filled a newly created position, Internet director, when the association hired Mark Bilek in July to oversee its three Web sites.

 

Bilek, 38, comes to the CATA after 18 years with Publications International, where he ascended to associate publisher of the monthly magazine, Consumer Guide. Over the years, Bilek was involved in four redesigns of Consumer Guide’s Internet site, which reviews and compares new and used vehicles. 

"Mark brings years of experience helping consumers through the process of buying a new car. He will reinvigorate DriveChicago.com with changes that will help buyers and, in turn, our dealers," said CATA President Jerry Cizek.

 

The association’s three Web sites include www.drivechicago.com; the CATA member site, http://cata.drivechicago.com; and www.chicagoautoshow.com 

For DriveChicago.com—on which all CATA dealers appear as a membership benefit—Bilek said he intends to enhance functions that will help consumers zero in on their ideal car.

 

"We’ll enable people to compare vehicles and help them narrow their field, not necessarily telling them what’s good or what’s bad, but what fits their needs," Bilek said. 

The CATA member site will be expanded to offer dealers, without need of a password, access to important forms; links to statutes like the state’s motor vehicle advertising regulations, with which they must comply; dates of CATA Learning University classes; and other helpful matters.

 

The 2007 Chicago Auto Show’s Web site should have interim pages posted about Labor Day, with the full site launching in October. Next year’s Chicago Auto Show dates are Feb. 9-18.

 

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