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CATA helps sponsor program to help children avoid predators, drugs

November 22, 2010

The 2006 Chicago Auto Show is a sponsor in a statewide campaign next month to teach children personal safety skills to avert danger.


Child Lures Prevention is a personal safety program designed to protect children and teens from sexual exploitation, abduction, Internet crime, drugs and school violence. 

As part of the Child Lures Community Plan, every CATA dealer in early September will receive 800 copies of a 20-page Child Lures parent handbook that can be shared with customers and prospects.


The campaign will be promoted heavily on NBC5 Chicago, which is serving as the Child Lures flagship station in Illinois. Promotions will air on a special "Town Hall" broadcast, 6-7 p.m. Sept. 10, and on various news and entertainment programs on the station between Sept. 12 and Sept. 23. The Chicago Sun-Times also will spotlight the campaign in its newspaper.  

The initiative is supported by the office of Illinois Gov. Rod Blagojevich, the Illinois State Board of Education, and the Illinois State Police.


Students through Grade 12 and their parents are targeted in the Child Lures program, which unites parents, educators and community leaders in safeguarding efforts. 

On the "Town Hall" special, Child Lures Prevention founder Ken Wooden reveals his research findings on the lures used by predators. The broadcast will air in all seven Illinois television markets.


Over the following two weeks, news inserts on NBC5 will introduce viewers to common lures used by predators, then demonstrate proven prevention techniques. 

The Child Lures Parent Guide, which will be distributed to area dealers, includes detailed explanations of each lure and offers specific prevention strategies.


And during September, the Child Lures School Program will teach age-appropriate skills to avoid exploitation, abduction, Internet crime, drugs and school violence. 

As a sponsor, the Chicago Auto Show’s logo will appear on the Parent Guide and on the broadcasts. Viewers of "Town Hall" would be directed to get a copy of the Parent Guide at sponsor locations, including CATA dealerships.


"The campaign will do a lot to advance children’s personal safety," said CATA Chairman Terry D’Arcy. "Tragically, too many headlines these days report incidents of crimes against minors’ well-being. Children must be given the tools to learn to recognize the lures of danger so they can react properly."


Some statistics reported by Child Lures: 

  • At least 1 in 5 girls and 1 in 10 boys will be sexually abused before their 18th birthdays.
  • 1 in 5 children ages 10 to 12 who regularly use the Internet are sexually solicited online. 
  • Convicted child molesters who abuse girls average 52 victims; molesters of boys average 150 victims.


The CATA board of directors voted in June to involve the Chicago Auto Show in the campaign.