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CATA, DriveChicago partner with Scout Automotive Marketing for trade-in valuation tool

August 1, 2014
The Chicago Automobile Trade Association and Scout Automotive Marketing have partnered to make car shopping on DriveChicago.com an even better experience for consumers.  
The deal, which places Scout’s Trade Express trade-in valuation tool on the DriveChicago.com site, gives shoppers a more accurate trade value for their car, with data provided by NADA Guides. Additionally, Scout will be providing Chicago-area dealers the opportunity to add the Scout Trade Express tool to their websites, further increasing the opportunity for shoppers to get the best value for their trade.
With the growing emphasis on used cars and more accurate trade-in value for consumers, dealers are turning more and more to on-site trade-in tools that offer pricing information that benefits both buyer and seller.  NADA Guides, a partner in trade-in values for decades, provides what it describes as the most "market-reflective vehicle pricing and information" and is nationally recognized for its impartial data.
Scout’s trade-in valuation tool on DriveChicago.com delivers leads directly to CATA member dealers. It works in two different ways. 
If a site visitor is looking at a specific piece of inventory on DriveChicago.com when requesting the trade-in valuation, the lead is sent to the specific dealer that lists that inventory. If the lead is generated on a generic location on the site, the tool asks the site visitor what vehicle she is interested in, then sends the lead to the new-car dealer of the intended model that is nearest to the site visitor’s ZIP code. 
For more information about the CATA’s partnership with Scout Automotive, contact Mark Bilek, general manager of DriveChicago.com, at mbilek@drivechicago.com. Dealers interested in knowing more about Scout’s multiple sales aiding products can contact Lee Morrell, director of sales and marketing for Scout, at lmorrell@scoutautomotive.com.
 
 

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