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CATA can help spotlight a dealer's community involvement project

November 12, 2010

Dealers maintain strong ties with their communities, from employing townspeople to sponsoring sports teams to assisting in local causes. But the stereotype of tight-fisted dealers persists.

The CATA and NBC 5 Chicago can help diffuse that, by developing public service announcements that can shine a light on the positive work of dealers in their corners of the world.

The television station can produce 15-second spots that will be broadcast on the network affiliate. All notable efforts also will be trumpeted on the CATA’s weekly radio show, "Drive Chicago," 8 a.m. Saturdays on WLS 890AM; and on one of the CATA’s Web sites, www.chicagolanddealerscare.com.

One PSA that NBC 5 has aired focused on the Patrick Auto Group’s work with the St. Baldrick’s Foundation, which raises money for childhood cancer research.

To discuss other projects, contact the CATA’s Sandi Potempa at (630) 424-6065.

 

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