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CATA adds 2 staffer, shifts 1

June 22, 2012
At many companies, the addition of two new employees can occur seemingly unnoticed. Not so at the Chicago Automobile Trade Association, where such an influx boosts the personnel count by 25 percent.
 
To keep pace with trends in the ever-changing traditional and social media landscape, the CATA, which produces the Chicago Auto Show, has reformatted its communications and marketing efforts with two new hires and an expanded role for an existing staff member.
 
The new team is comprised of Mark Bilek, director of communications and technology; Tim McBride, director of marketing; and Jennifer Morand, senior public relations and social media manager. Collectively, each individual brings a diverse background to create a communications and marketing team that’s uniquely qualified to meet the changing needs of today’s marketing and public relations initiatives.
 
“We’re thrilled to have our new team in place and know the collective experience of Mark, Tim and Jen will deliver innovative ideas and great value for Chicago Auto Show attendees, our exhibitors and the members of our association,” said David Sloan, general manager of the Chicago Auto Show and president of the CATA.
 
Bilek joined the CATA in 2006. In addition to providing technology support, he oversees communications for the CATA, the Chicago Auto Show, and DriveChicago.com, the latter of which Bilek is general manager.
 
Prior to 2006, Bilek was associate publisher for Consumer Guide Automotive and had appeared on ABC-TV, Fox News and Speed Channel as an automotive consultant. He also is a past president of the Midwest Automotive Media Association. 
 
As director of marketing, McBride will develop marketing and sponsorship programs designed to increase attendance and generate awareness for the Chicago Auto Show as well as the association. McBride, who formerly was director of marketing for the Phoenix Coyotes and Loyola University of Chicago athletics, brings more than nine years of marketing experience to the organization.
 
Morand comes on board as the senior public relations and social media manager and will lead strategic media relations efforts, including social media initiatives, for the Chicago Auto Show, the CATA and DriveChicago.com. Most recently, Morand was an account manager at Foodmix Marketing Communications, where she oversaw the company’s public relations department and developed and executed campaigns for clients such as Heinz, Kellogg Company and Tyson.
 
Prior to that, Morand came from Weber Shandwick, a leading global public relations firm, where she spearheaded media relations, conducted national events and served as a media spokesperson for the “got milk?” advertising campaign.
 
 

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