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CATA’s radio show, ‘Drive Chicago,’ celebrates 10 years on the air

November 17, 2010

The CATA’s "Drive Chicago" marked a decade on the air in December. The show, 8-9 a.m. Saturdays on WLS-AM 890, is hosted by Paul Brian, the CATA’s media and communications director and a veteran radio broadcaster.

 

"Drive Chicago" was conceived as a conduit for dealers to share their positive messages, said CATA Chairman Bob Loquercio.

 

"It gave dealers a voice that went far beyond the 10-second clip shown by the media. So often our story is complex, and it deserves its own long-format program," he said.

 

Jerry Cizek, CATA president, added, "Paul’s knowledge of the car business, mixed with his ability to host a first-rate talk show, makes for an informative and entertaining program."

 

The weekly show is supported by line association advertising. Brian noted 10 years of continuous backing by the local Chevrolet, Ford, Lexus and Toyota groups, and by other line associations on occasion.

 

"Is your line not represented? Ask yourself why," Brian said.

 

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