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#CAS15 social media tookit

January 30, 2015
Dealers and their employees can join the Chicago Auto Show conversation via social media and create compelling content for their channels: 
2) Register for the Social Media Preview (Feb. 13):
3) Connect for free content syndication through SOCIALDEALER: 
• Get a first glimpse of the industry’s hottest trends and cutting-edge technologies
• Generate rich content that can be repurposed year-long
• Connect with digital and social media influencers, and more
For consumers, the Chicago Auto Show is engaging fans in several social media campaigns:
#Excuse4CAS (Jan. 2-30): Fans are asked to share their best #Excuse4CAS as to why they need a day off of work/school/being a stay-at-home mom to attend the 2015 Chicago Auto Show.
#CASLOVE (Jan. 30-Feb. 13): We’re giving people the chance to surprise their loved ones with a date night to the Chicago Auto Show on Valentine’s Day (opening day)! To further sweeten the deal, restaurant gift cards and overnight hotel stays will be provided to winners.
#CAS15 Challenge (Feb. 2-22): Leading up to the show, fans can tweet or post an image of the Chicago Auto Show logo or an ad for the chance to win tickets. During the show, fans will automatically be entered to win fabulous prizes throughout all 9 days by completing various #CAS15 "Challenges."
#FirstLook (Jan. 12-26): Fans submitted why they were most excited to get a #FirstLook of at the 2015 Chicago Auto Show to win a pair of tickets to the 2015 First Look for Charity black-tie event.