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Better Business Bureau to honor Cizek as Torchbearer, its top award

November 18, 2010

Jerry H. Cizek III on March 21 will be named the 2005 recipient of BBB Torchbearer Award, bestowed annually since 1967 by the Better Business Bureau that serves Chicago and northeast Illinois. It is the bureau’s most prestigious award. 

Cizek, president of the Chicago Automobile Trade Association, will be honored by the BBB for the CATA’s adoption of the BBB-CATA Advertising Review Program and the Third-Party Binding Arbitration Program.

 

"These two programs," said BBB Vice President of Operations Steve Bernas, "have given us and the dealers great visibility with each other and have given us an opportunity to mutually solve problems that otherwise had been unresolved or difficult to conclude." 

The Advertising Review Program, begun in 1996, serves as a sort of firewall between dealers and the Illinois Attorney General’s office. Under the program, the BBB scans the marketplace for all automobile advertising, including on the Internet, which is not immune from the state’s motor vehicle advertising regulations.

 

Bernas issues hundreds of notices each year to offending dealers about their noncompliant ads, whereupon most correct their mistakes. If a dealer ignoresBernas’s correspondence, or if the dealer commits the same offense three times, the matter is forwarded to the attorney general’s office. 

See an accompanying story in this newsletter edition for details about the Third-Party Binding Arbitration Program, which launched in 2004.

 

The Torchbearer Award will be presented to Cizek at the BBB’s annual dinner meeting, at 6:30 p.m. March 21 at the Hilton Chicago, 720 S. Michigan Ave. The featured speaker will be Francisco H. Codina, vice president of Ford Motor Co. and president of the Ford Customer Service Division. 

Codina will comment on Ford’s inclusion in the national BBB Auto Line Program last year.  Ford’s entry into this program helps solve problems by having the complaints properly handled through the manufacturer. A defective product that cannot be resolved by the dealer must be filed as a complaint against the manufacturer, and that is what the BBB Auto Line Program has been doing since 1980 for almost 23 automobile manufacturers.

 

The evening’s master of ceremonies is Janet Davies of ABC 7 Chicago. For tickets, call Bernas at 312-245-2514.

 

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