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BBB advertising tip

November 22, 2010
A recent spate of complaints to the Chicago Better Business Bureau accuse dealer Web sites of offering coupons or special prices available only through a dealer Web site. The Illinois motor vehicle advertising regulations prohibit the use of coupons in connection with a vehicle purchase, Steve Bernas, BBB director of operations, reminded dealers and their advertisers. "It is imperative to remember," Bernas added, "that a vehicle must be sold for no more than its advertised price, and the price advertised must be available to everyone, regardless of whether they have seen a special advertisement offer. "Therefore, any limited offer to a select group, including but not limited to your previous clients, is prohibited in Illinois." Dealers with concerns or complaints about any current advertising practices should contact Bernas at 312-245-2514 or All correspondence is confidential, in accordance with the BBB/CATA Ad Review Program. The BBB Web site, also lists the state's current automobile advertising regulations. From the splash page, click on "BBB/CATA Ad Review Program."