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Back to class, with NADA educational opportunities

November 23, 2010
The NADA Public Affairs Group has developed a new information tool, NADA Express. Go to www.nadaexpress.com to find a time-saving customized home page. NADA Express presents an array of links to news and information about the NADA, the auto industry, weather, business and investing news, and more. It also includes the latest online news from Automotive News. Click on "Make this your home page" and you will join the thousands of executives worldwide who use this kind of Internet service to organize relevant information. As children and adults return to school in the fall, you'll want to maximize educational opportunities for your staff, too. Plan their visit to the NADA 2004 Convention and Exposition in Las Vegas to get the most from the show floor, the workshops, and the general sessions.One of the NADA's keynote speakers will be Gen. Tommy R. Franks, U.S. Army, the recently retired commander-in-chief of the U.S. Central Command who oversaw military operations in Iraq during Operation Iraqi Freedom and post-war operations in Afghanistan. Among other assignments, Franks served in Operations Desert Shield and Desert Storm and the Vietnam War. Dieter Zetsche, president and CEO of DaimlerChrysler, will be our industry keynoter at the convention, commenting on the recent past and future direction of the international manufacturer. More than 45 convention workshops will cover core topics plus Hispanic market opportunities, warranty administration, recruiting and retaining technicians, wage and hour law for dealerships, and controlling technology expenses. News anchor and author Deborah Norville will speak at Sunday's Inspirational Service, and retired Navy Capt. D. Michael Abrashoff, author of "It's Your Ship: Management Techniques from the Best Damn Ship in the Navy," is the Super Workshop speaker. Many hotels are sold out, so register quickly online atwww.nada.org/convention, or by mail or fax.  Read this month's "Auto Exec" to learn about auto malls with multiple franchises and many amenities in "Enthralled with Malls" and how to deal with the few cars that qualify for popular manufacturer certification programs in "Certifiable Concerns." Another used-car concern: how to keep prices lower than new-car prices with 0 percent financing and high new-car incentives. Also find out what may be in store for your store in "Price Deflation," in September's "Auto Exec." In other NADA news: • As of Aug. 1, NADA membership rolls reached an all-time record high: 91.62 percent of the dealer body (19,884 out of 21,702 dealerships)! Congratulations go to the American Truck Dealers volunteers, who added close to 100 members from their phone-a-thon in August. •www.nadaguides.com and Chrome Systems Corp. have become data partners. NADAguides now provide used-vehicle valuations for Chrome, while Chrome provides new-vehicle pricing and information to NADAguides. There are various actions that dealers can take now, and the NADA can help: • Plan now to visit your senators and representatives during the winter holiday recess, or invite those legislators to your dealership to meet your staff and tour the facilities. Thank legislators for positive actions and reinforce to them your standing as a community leader. • Check your invoices for erroneous "online dealer/manufacturer advertising" charges. Complaints have been filed with the Arizona attorney general's office about a possible scam originating in that state. • Reach out to young people with "What's the Deal on Dealerships?" the NADA's video package that highlights career opportunities in new-car dealerships; and with "Supercharge Your Future," a video from NADA-endorsed Automotive Youth Educational Systems. As always, as your NADA board member, I stand ready to bring your views to the national office, and national office news to you, so stay in touch.
 

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