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Auto show to double as bilingual recruitment tool

November 17, 2010

A new feature at this year’s Chicago Auto Show is Hispanic Day on Feb. 16, sponsored by Telemundo-Chicago. The network will heavily promote the increase that day of special events and Spanish-speaking personnel on the auto show floor.

 

Dealers repeatedly indicate a desire for more qualified bilingual salespeople. In conjunction with Hispanic Day, the CATA will launch a pilot program to identify bilingual employee candidates.

 

Applicants from the auto show will be screened, interviewed and trained by staff from CATA Learning University, and dealers who subsequently hire those applicants would be assessed about $500 to offset the training costs.

 

All CATA dealers were faxed details of the pilot program on Jan. 24. The one-page fax also served as a sign-up sheet for interested dealers to be included in the program.

 For more details of the program, and for another copy of the information/sign-up sheet, call the CATA at 630-495-2282.

 

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