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Auto show ACE judges needed

November 23, 2010

Dealers and their general managers and sales managers will be solicited in the next week to participate as judges in the Chicago Auto Show's Award for Customer Excellence program.

The ACE judges evaluate salespeople at all vehicle exhibits and recommend the top salespeople for $100 cash prizes.

The incognito judges consider (1) the salesperson's initial impact, such as attitude, personality and interest in the customer; (2) courtesy, such as asking the prospect's name and referring the prospect to a convenient dealership; (3) the sales presentation itself; and (4) the overall impression made. The prize can be won by only one salesperson a day at each exhibit. All judges will be given a gift for their participation.

To serve as a judge, call the CATA's Erik Higgins, or watch for the form in this week's mail.